The six stages and the proofs

The stages

1. Your idea: your idea in one sentence, with the customer it's for.
2. Your site: your site is online.
3. The first conversations: 20 people contacted and 5 real conversations.
4. The first customer: a stranger paid.
5. What works: 3 paying customers.
6. The first 10: 10 paying customers.

If your project already has users, the stages adapt (for example "The next customer", "10 more customers").

Move to the next stage

You move forward with proof, not with time. When you have what your stage asks for, click I have the proof, then Yes, next stage. The coach can also move you forward when you show it the proof in a conversation.